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AI Search Optimization (AEO & GEO)

Be the answer, not just a link.

More searches now end with an AI-generated answer. We help search engines and AI assistants understand your business, trust it and cite it when people ask about what you do.

Discuss your requirements
Rankelis client dashboard showing organic clicks, enquiries and AI answer citations rising over twelve months, with Core Web Vitals passed and an automated enquiry workflow completed in 3.8 seconds

Key terms

The short answers

Answer engine optimization (AEO)
Structuring content so search features and assistants can lift a direct, accurate answer from it, such as featured snippets, AI Overviews and voice answers.
Generative engine optimization (GEO)
Improving how generative AI tools such as ChatGPT, Perplexity, Gemini and Copilot describe, cite and recommend your business when they compose an answer.
How they relate to SEO
Both build on SEO. AI search draws on search indexes and the open web, so crawlable, well-structured and trusted pages remain the foundation.

/01The challenge

Customers are asking AI, and getting answers without clicking

Search is changing. Google shows AI Overviews above the traditional results, and many buyers now ask ChatGPT, Perplexity or Copilot for recommendations directly. Those answers name a handful of sources and businesses; everyone else is invisible.

AI systems can only cite what they can find, read and trust. Pages that are hard to crawl, vague about what a business does, or inconsistent with what the rest of the web says about it are easy to leave out.

/02Our proposition

Clear, citable and consistent: SEO extended for AI answers

We make your expertise easy for machines to understand: direct answers to the questions your customers ask, structured data that states who you are and what you offer, and consistent facts about your business wherever it appears online.

Because AEO and GEO build on technical SEO, we work on both together, and we track where your business appears in AI answers, not only where it ranks.

Capabilities

What we deliver

  • /01

    AI visibility audit

    Testing how AI Overviews and AI assistants currently answer the questions that matter to you, and how they describe your business and competitors.

  • /02

    Answer-ready content

    Restructuring key pages around real questions, with concise answers first, clear definitions and supporting detail.

  • /03

    Structured data and entities

    Schema.org markup and entity signals that state plainly who you are, what you offer, where you operate and how your pages relate.

  • /04

    Crawler access for AI search

    Making sure search and AI crawlers can reach and read your content, with deliberate decisions about which bots to allow.

  • /05

    Consistent brand facts

    Aligning the facts about your business across your website, profiles and directories, so AI systems find one consistent story.

  • /06

    Citations and authority

    Earning genuine mentions from relevant, trusted sources that AI search draws on, without manipulative tactics.

  • /07

    AI visibility monitoring

    Tracking where and how your business is mentioned or cited in AI answers over time, alongside search performance.

Business value

What it means for your business

  • Present where decisions start

    Appear in the answers buyers read before they visit any website.

  • Accurate descriptions of your business

    Reduce the risk of AI tools repeating outdated or wrong information about what you offer.

  • Stronger SEO as well

    Clear structure, structured data and authority also improve traditional rankings.

  • Visibility you can follow

    Regular checks show where AI answers mention you and how that changes over time.

Approach

How we work

How the Rankelis methodology applies to ai search optimization (aeo & geo).

  1. /01

    Discover

    Map the questions your customers ask and test how AI search answers them today.

  2. /02

    Strategize

    Prioritize topics, pages and signals by commercial value, and agree how visibility will be measured.

  3. /03

    Build

    Implement answer-ready content, structured data, technical fixes and consistency improvements.

  4. /04

    Optimize

    Re-test AI answers and search performance regularly, and refine what is not being picked up.

  5. /05

    Evolve

    Adapt as AI search products, the sources they rely on and customer behavior change.

Ways to start

Choose the starting point that fits

  • /01

    AI visibility audit

    A one-off review of how AI search answers your key questions today, with a prioritized plan to improve it.

  • /02

    Ongoing AEO and GEO

    Continuous work on content, structured data and authority, with regular checks of AI answers against agreed goals.

  • /03

    SEO and AI search together

    One program covering traditional rankings and AI answers, since both depend on the same foundations.

Deliverables

What you receive

The deliverables at the heart of our ai search optimization (aeo & geo) work.

Search-intent map grouping queries into research, compare and buy stages, each with monthly search volume, the page type that should rank and its status

/01 Search-intent map

The searches that bring in revenue, mapped to the pages that should win them

We group the queries your buyers use by stage, from first research to ready to buy, and assign each cluster to the page that should rank. You see which pages to create, which to optimize and which are already working.

  • Keyword and search-intent research
  • Clusters by buying stage and commercial value
  • Page-to-query mapping and content briefs
  • Visibility in AI-generated answers considered alongside classic rankings
Rankelis client dashboard showing organic clicks, enquiries and AI answer citations rising over twelve months, with Core Web Vitals passed and an automated enquiry workflow completed in 3.8 seconds

/02 Growth dashboard

One view of search, site performance and enquiries

A live dashboard built on your own Google Search Console and analytics data, showing the measures agreed at the start of the engagement. No vanity metrics: clicks, enquiries and the pages driving them.

  • Organic clicks, impressions and enquiries
  • Priority query positions over time
  • Core Web Vitals from real-user data
  • Monthly commentary on what changed and why

FAQ

AI Search questions

What is the difference between SEO, AEO and GEO?

SEO improves how your pages rank in search results. AEO makes your content easy to quote as a direct answer, in features such as AI Overviews and featured snippets. GEO improves how generative AI tools describe, cite and recommend you. They overlap heavily, so we plan them together.

Can you guarantee that AI tools will recommend my business?

No. AI platforms decide what to include in their answers and change how they work often. We improve the signals they rely on, and report honestly on where you appear and how that changes.

Which AI search platforms do you cover?

Google AI Overviews, ChatGPT search, Perplexity, Microsoft Copilot, Gemini and Claude, among others. We focus on the platforms your customers actually use.

Do I still need SEO?

Yes. AI search relies heavily on search indexes and well-structured, trusted web pages. Strong SEO is the foundation that makes AEO and GEO work.

Related services

Works well alongside

Start a conversation

Find out what AI search says about your business.

Tell us about your market and the questions your customers ask. We will check how AI search answers them today and suggest where to start.

Work with us

or email contact [at] rankelis.com