Perform Better
Websites built to be found, and built to convert.
We design and build fast, responsive websites with search visibility and commercial performance designed in from the first line of code.
/01The challenge
Many websites are slow, hard to navigate on mobile, difficult to update, or structured in ways that search engines struggle to understand. Redesigns frequently lose existing search visibility because SEO was considered too late.
The result is a site that costs money to maintain but does little to win customers.
/02Our proposition
Every website we build starts with its purpose: who it needs to reach, what they need to do, and how the business will measure success. Architecture, content structure and technical choices follow from that.
Analytics and integrations with your existing systems are planned as part of the build, not added as an afterthought.
Capabilities
/01
Clear, credible websites that explain what you do and make it easy to get in touch.
/02
Online stores structured for product discovery, fast checkout and search visibility.
/03
Modernizing existing sites while protecting and improving existing search rankings.
/04
Layouts and interactions that work properly on every screen size and input method.
/05
Faster load times and better Core Web Vitals for visitors and search engines alike.
/06
Clean URLs, logical structure, semantic markup and metadata that help pages rank.
/07
Measurement and connections to CRM, e-commerce, booking or other business systems.
Business value
Clear journeys and fast pages turn more visitors into customers.
Search requirements are built in, not bolted on.
Sensible technology choices make the site easier and cheaper to run.
Analytics show how the site contributes to business goals.
Approach
How the Rankelis methodology applies to web development.
/01
Clarify goals, audiences, content and technical constraints, and review the existing site.
/02
Define structure, user journeys, technology and the SEO requirements for launch.
/03
Design and develop the site, with content, integrations and analytics in place.
/04
Test performance, accessibility and search readiness before and after launch.
/05
Improve the site based on real usage data as the business develops.
Deliverables
The deliverables at the heart of our web development work.
/01 Growth dashboard
A live dashboard built on your own Google Search Console and analytics data, showing the measures agreed at the start of the engagement. No vanity metrics: clicks, enquiries and the pages driving them.
/02 Performance-engineered website
Sites built to pass Core Web Vitals on mobile, meet accessibility standards and ship with strict security headers. This website is built the same way: its homepage scores 100 in all four Lighthouse categories on mobile.
Related services
Start a conversation
Tell us what the site needs to achieve. We will help you scope it properly before any build begins.
or email contact [at] rankelis.com